Hi! I'm a full stack SEO & AEO Specialist with 8+ years driving scalable enterprise growth through contentstrategy, technical SEO, organic leads and brand visibility.
Now acceptings clients for contract work, also.
copywriter@pauldrakejr.com
Mini Case Study: How I achieved mountainous organic growth using content
Over a 16-month period, I led a content strategy that increased organic visibility by 400% by aligning our blog with how real people search.
I expanded our content from a narrow focus on home design to a broader, insight-driven platform that positioned Century Communities as a legitimate thought leader in the homebuying and new construction space.
By mining conversational queries from Reddit, voice search trends, and customer-submitted questions from webinars, I developed blog topics that resonated with both humans and AI systems used by those humans.
Combined with structured data, on-page SEO and AI-ready formatting, this approach significantly improved discoverability, engagement and topical authority.
Objective: Expand blog authority by tapping into the interior design niche with a popular influencer to engage new homeowners and attract prospects exploring floor plans.
Strategy:
To bridge home building with lifestyle content, I focused on feng shui, a topic that aligns well with both design and wellness trends. We partnered with renowned feng shui expert Cliff Tan, who has over 7 million followers across social platforms. Cliff consulted on the piece, ensuring accuracy and resonance with his audience. He also linked to our blog from his website, adding SEO value and referral traffic.
Execution:
Collaborated with Cliff Tan on feng shui blog content
Integrated feng shui design principles into floor plan messaging
Earned a high-authority backlink from Cliff’s website
Pitched the piece to industry leaders, including Builder Magazine
Results:
30% increase in blog traffic
1% uplift in form fills on the feng shui blog page
Enhanced brand credibility within the design and homebuilder communities
Conclusion:
This campaign demonstrates the impact of expert collaboration and niche content in driving qualified traffic and boosting engagement on high-intent pages.
As the SEO Manager at Century Communities, I spearheaded comprehensive, data-driven SEO strategies and upgraded our organic growth strategy as a one-person marketing team. I owned partnerships with three third-party vendors, ensuring alignment with our objectives and delivering measurable results.
Strategic Backlink Acquisition: Implemented targeted digital PR and outreach campaigns to secure high-quality backlinks from authoritative domains, driving significant improvements in search engine rankings and domain authority.
Content Optimization & Thought Leadership: Transformed The Front Porch blog into an industry-leading resource in the home building space. By optimizing content for search intent and leveraging keyword research, I drove substantial increases in organic traffic, user engagement, and on-site retention metrics.
Local SEO Excellence: Managed and optimized over 350 Google Business Profiles, ensuring accurate NAP (Name, Address, Phone) consistency, strategic use of local keywords, and frequent updates. This effort enhanced local search visibility, customer trust, and conversion rates.
Analytics and Performance Monitoring: Leveraged tools like Google Analytics 4 (GA4), Google Search Console, and SEMrush to track performance, uncover optimization opportunities, and refine strategies based on data insights.
Technical SEO Solutions: Identified technical crawling issues that led to nearly 10,000 pages to be newly indexed.
Award-Winning Contributions: My SEO initiatives supported Century Communities' recognition as a Top Ten Homebuilder in the U.S. for the second consecutive year, reflecting our strengthened digital presence and competitive edge.
#1 Ranked Blog and Digital PR Campaign. Top traffic driver as a simple solution to a common new homeowner problem.
Collab with our internal Design team to boost our image rankings with a slick infographic.
We deployed a Digital PR campaign using primary survey data that attracted local news stations and top finance blogs.
Optimized local listings and deployed a crafty review acquisition strategy for Local Pack Rankings.
Breadcrumbs and internal linking led to mass page indexation.
Dominated AI overview rankings with 20+ blogs by addressing specific, long-tail customer questions with well-thought out content.
What's the best way to establish yourself as a thought leader in highly regulated tech industries like medical cannabis, crypto, micromobility or short-term rentals? Conduct your own unique research, draw meaningful conclusions and share that newfound knowledge with your readers through blogs, playbooks, one-sheets and whitepapers.
That's exactly what we did at Fyllo using our Regulatory Database built for aggregating the latest news in cannabis regulations. Creating content using our own in-house data and information helped our prospects understand how our products can grow their business.
As one of many cannabis delivery services in San Francisco's "no dispensary zone," ONA needed a smarter way to build incremental sales with new customers.
To stand out, we created a "Top Brands" page that featured products for our highest-selling partners to receive backlinks.
Results: 13% increase in CTR, 146.3% increase in web clicks and wonderfully-sourced backlinks from our high-authority web partners. Check out the Top Brands page and more high-performing content below.
There was a time when one of the top cannabis POS providers felt the market was becoming oversaturated. With other cannabis POS systems out there, BLAZE couldn't be another innovative startup getting lost in the crowd.
To win more site traffic, I helped BLAZE create content geared specifically toward prospective cannabis business owners. By writing how-to guides and B2B blog content, we helped the people using our software the most perform their jobs at the highest level.
Integration Landing Page: Blaze and Spence Labs software integration
How-to Guide: How to Open a Dispensary in New York: 2021
Hyperlocal content: Massachusetts Cannabis Delivery: What You Need to Get Started
Archery Games Denver is an action-packed, family-friendly outing that combines the likes of dodgeball, tag and archery. While the kids love it, kids pay no bills. How do we broaden our audience to ensure a consistent flow of business?
Rather than take something for kids and make it feel more adult, how about we make adults feel like kids? This content strategy focused on keywords that were more likely to get the attention of adults ages 18 - 34, such as "bachelor/bachelorette parties" and "team-building activities."
Turns out adults loved tapping into their inner arrow-slinging child. As a result of owning the above keywords, Archery Games Denver balances preteen adrenaline in the daytime with pregame shenanigans in the evening. Click here to read more!
